Week 2021-52 #8
Hey everyone! 👋
What a ride in 2021, I am super grateful for meeting all of you this year and I'm working on a lot of new things for the next year.
Also was a year of learning: learning about myself, and how to maximize my family time – a time that you cannot buy again in the future.
My goal for 2022 is to keep building projects like this newsletter that can bring people together in many aspects. Wait for it... 💪
This time of the year is also that crazy flow of articles talking about all the new trends for 2022. And I personally try to avoid sticking to it. I rather spend my time building better and stronger foundations to improve real skills and not just a passing trend.
🎨 Colors 2022
Since I started working in advertising I have always checked the upcoming color selected by Pantone Color of the Year and sometimes Shutterstock Color Trends.
It's an interesting way to study how colors impact people's behaviors in a lot of design segments.
As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages creativity and imaginative expressions.
– Leatrice Eiseman, Executive Director of the Pantone Color Institute
The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.
If you have Adobe CC you can also install the Pantone plugin here and explore some more exploration here.
📈 The UX UI trends for 2022
I made a selection of all content I received through the past days about the next trends and some reflections about 2021.
To warm up 2 videos about UX UI trends:
And other UI trends pointed by some Instagram posts:
Memphis Design: one of the defining aesthetics for the 1980s pairing a multitude of chaotic patterns and shapes together.
Big Type Hero (this is an old trend): making a statement using big, bold typography for the hero section.
Retro Style: the worst of yesterday matched with the best of today.
Visible Borders: visible grids all the way for easier content scanning.
Immersive Experiences: whether it's a scroll experience, 3D particles moving all around, or interactive sites.
Handmade Illustrations: An infusion of personality with some beautiful, imperfect, handmade artwork.
I also recommend you to read this reflection of 2021, and most of the items are related to basic foundations and not trends.
WeTransfer made this super cool Ideas Report 2021, answered by over 10,000 people from 135 countries.
🇨🇴 🇲🇽🇧🇷 There's a new creative world order: creative excellence is moving from West to Latin America.
😫 Gen Z is feeling the pressure – but that won't stop their creativity: juniors creatives are tired of bearing personal responsibility for climate and social issues.
✊🏿🦸♀️ Women and people of color are fired up to change: white men, wake up.
🤝 Clients don't care about your creativity: they want creative partners who are organized, respectful, and honest above all else. Who knew?
🦤 The mass exodus of creatives has begun: creatives are leaving their jobs in droves in search of fulfillment (and money isn't the answer).
A little bit more visual now.
A beautiful selection of the Top Web Design and UI Trends for 2022 by Designmodo.
🔧 Juno, what about tools?
Tools are just tools, don't fall in love with tools. Figma is great but there is a big world outside, and what you want is not what Figma's founders or investors want. Check the winners on UX Tools 2021 report.
And of course, we cannot miss the UX Trends by my Brazilian folks: Fabricio Teixeira and Caio Braga.
The big influx: How entry-level designers are reshaping our industry.
Everyone is a subscription: How content creation is becoming a full-time job for designers.
Trust (is) the process: Why following a framework doesn’t guarantee good results.
Collaboration cannot be scheduled: How the pandemic made us too dependent on our calendars.
Saving the world is not a KPI: Advocating for people while meeting business goals.
It’s time to rebuild things right.
But if you are too lazy to read you can do your push-ups and listen on Spotify.
Design won’t save the world
but you can still save Design.
And tell me, which Emoji have you been using?
On this Unicode 2021 report, you can check a list per category of the most used emojis in 2021.
Marketing Trends by WARC Marketing Trens for 2022: Technology, AI and Internet of Things.
Artificial Intelligence (AI) meets Emotional Intelligence (EI)
Total Experience (TX)
Internet of Things (IoT)
Data
Co-Creation Networks
And repeating this again: 36% of the websites in the world use WordPress and every year they launch a new theme: Twenty Twenty-Two.
I hope you enjoyed this massive newsletter. And I hope to connect with you in new channels soon.
I 👋🏿 wish you all the best and remember family is who cares and respect ✊🏿 you. Your blood 🩸 even the mosquito 🦟 has it. See you in 2022 🌟!
Juno