⚽️ It's football | Edition #34
World Cup, Branding, AI design and other tips to make you happier.
Hello people, in this issue, we’ll look at…
⚽️ +100 Onboardings flows,
🤺 Branding in 3-hours,
🤖 AI design,
💪 Homepage Design tips,
🥂 and much more…
⚽️ It’s football (futebol)
My heart misses Brazil during the World Cup, where people celebrate and enjoy the whole World Cup a lot. The scene is growing here in the States, but it's not the same vibe. Since we don't have such a culture here, sites like Fox Sports, ESPN, and many others are poorly designed when it comes to soccer (it's football). I feel like the UX Designers in those companies don't even know the rules of the beautiful game.
I was checking out Globo Esporte, a sports channel from G1, Brazil's largest channel, and you can see how much they designed to build engagement with the fans.
Do you know that MLS, the US soccer league, has more viewers than the Brazilian main championship? In a country as rich and big as the US, there are a lot of opportunities for new designers, and they have 4 years to improve the design for the next World Cup.
⏱️ The Three-Hour Brand Sprint
If you are a fan of the Google Design Sprint, you should read this article about this Three-Hour Brand Sprint. Jake Knapp, one of the minds behind Google Sprint, guides you through a few activities to bring clarity to your brand.
The article mentions this fantastic video about Steve Jobs speaking to the Apple team about the Apple brand.
Even a great brand needs investment and caring if its going to retain it’s relevance and vitality…
Talking about brands, take a look at the massive portfolio of this branding agency Chermayeff & Geismar & Haviv. You may have already seen a few of them.
👩🎓 Journey Map Workshop Recap
✨ PRESENTED BY IRONHACK ✨
🗓 👨🏻🏫 I would like to thank all of the lovely people who attended my Journey Map workshop. Our session went well, and we used Airtable to collect some extra data for our Persona and Journey Map.
In addition, I would like to share the Journey Map template from NNGroup.
Create your Airtable account and send me your email address if you want to access the Travel Report from our session.
🤖 AI Designers
It seems that everyone has been joining the new trend on the Lensa app in the last few days. I'm impressed to see how AI is improving and how people don't seem to care about sharing a minimum of ten pictures to have an improved avatar. In the near future, the same people will complain about the privacy policies of tech companies.
It was my plan to create my avatar to test, but I have more photos of my kids on my phone than my own. I'll share it on Instagram once I've done it.
🏠📄 Designing a Homepage
Some people don't like WordPress, but I like how they make it easy for people to create websites and all of their legacy (and it’s open-source). They have compiled an excellent guide to help you design a homepage. Look for ways to improve your future projects.
🖼️ Pure Art
These types of websites are my favorite to browse. Every time I see it, I wonder how long it took to build it. It's not just the design but also the art direction, sound design, coding, interaction design, and copy. Art at its purest.
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See you next week!